KNOWLEDGE INTEGRATION

For knowledge to become commercially valuable it must be internalised within the organisation and its people; only then can it truly begin to make an impact. In our experience, every organisation absorbs information and knowledge in a unique way.

Confucius described this challenge 2,500 years ago when he said, “I hear and I forget, I see and I remember, I do and I understand.”

To internalise knowledge requires approaches that engage and these must be culturally relevant. People must debate and discuss issues, and take ownership of actions.

At Waves we work with clients so that their insight and knowledge has more impact on their business. Examples of how our consultancy skills have been used include:

• NPD idea generation
• Facilitating a brand portfolio review with a cross functional group that included the clients marketing agency
• Generating a best practice guide for product launches through facilitating a two day workshop with marketing managers from around the globe
• Strategic planning with a senior team to draw out what they know and put together plans based on objective knowledge (not corporate myths)
• Training international HR professionals to better understand and apply employee research data alongside other information sources
• Training and mentoring client research teams on how to develop their role as an internal advisor so as to increase their impact